What if every encounter with your brand were meaningful?

Every coffee cup would offer a dose of inspiration

Every napkin would embody your core values

Every billboard would make your customers smile

We call this the "awe" factor!

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Unique content for ordinary products

Making the mundane meaningful

תארו לעצמכם שכל מפגש עם המותג שלך מעורר השראה

כוס הקפה מציעה מחשבה יומית מתחלפת,

כרטיס האוטובוס מעלה חיוך

והמפית בחדר האוכל ממחישה את ערכי הליבה של החברה.


אנחנו קוראים לזה אפקט ה-אוֺ! (awe).

"awe" creates designs

unique products with meaningful messages

reminding you to pause for a moment,

reflect, and take in some inspiration.

And it looks great on Instagram!
  • First, we learn about your organization's culture and core values

  • Then, we launch the process with an inspiring seminar

  • Then we place powerful messages on tailor-made products

  • Finally, we implement the process with additional seminars, consulting and products  


Private and public organizations

Restaurants, coffee shops and catering services

Wholesale and retail 

Individual customers

Individual customers

And how do you want it?


  • Generic Products with uplifting messages - sold directly or online

  • Branded products with your own design.


  • Lectures or consultations on making the mundane meaningful.

  • Monthly or quarterly delivery of alternating content. 


  • Building a literary and artistic language for your brand

  • Meeting with employees and managers for seminars and consultations.

  • Continuous delivery of products with alternating messages.

Our Story

Awe was born sometime in 2017 while Zeev Ben-Shachar was changing his newborn son's diapers. The mundane thought of needing to change thousands of diapers led him to look for ways to transform that experience, and similar everyday experiences, into something much more enjoyable, perhaps even inspiring. 

Zeev Ben-Shachar

Founder and CEO

Over the last decade, Zeev has been consulting and lecturing about public diplomacy, marketing and leadership to audiences around the world. He directed a team of writers developing online courses and scripting short documentaries. He has a BA from Harvard and an MA from Tel Aviv Univsersity. He lives with his wife and his two year old son in Jerusalem. 

Tal Ben Shahar

Educational Advisor

Tal Ben-Shahar is an author and lecturer.
He taught two of the largest classes in Harvard University’s history, Positive Psychology and The Psychology of Leadership.  Today, Tal consults and lectures around the world to executives in multi-national corporations, the general public, and at-risk populations. Tal's books have been translated into more than twenty-five languages, and have appeared on best-sellers lists around the world.

So how does it work?

Let's make this moment meaningful

And the next and the next... 

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